THE ROCKETMAN OUTCAST

Isolation. Discovery. Transformation.

Innovations

ARTIST CAMPAIGN VISUAL SERIES CINEMATIC FILM VFX

Client

The Rocketman

OUTCAST THE BEGINNING

The opening film of a 20-part visual series created around The Rocketman’s OUTCAST project. Designed as the beginning of the story, the film introduces a world built around isolation, identity and the feeling of existing outside the expected. The Rocketman becomes the central figure within that world, alone, unknown and slowly moving towards something new. Rather than treating every release as a separate music visual, the goal was to build one continuous visual universe that could develop alongside the music throughout the year.

20 FILMS. ONE VISUAL UNIVERSE.

OUTCAST became a year-long visual campaign consisting of twenty connected films, created to give each music release its own identity while keeping everything inside one recognisable world. For this case, we selected several films from the series that best show the development of the concept, visual style and cinematic approach behind the project.

The Obelisk

Chapter six of the OUTCAST visual series. A world built around repetition, routine and the moment you begin to move differently. For this chapter, we continued the visual language of OUTCAST through minimal compositions, surreal environments and The Rocketman as the recurring figure moving through an unfamiliar world. Part of a 20-film visual series created for The Rocketman. Creative direction & production by SHEF Studio.

The Figure

Chapter eight of the OUTCAST visual series. Some things don’t arrive as answers. They arrive as a feeling, a pull towards something you can’t fully explain yet. For this chapter, we continued the world of OUTCAST through minimal imagery, surreal environments and The Rocketman moving further into the unknown. Part of a 20-film visual series created for The Rocketman. Creative direction & production by SHEF Studio.

The Chase

Chapter nine of the OUTCAST visual series. The unknown doesn’t ask for permission. It waits to see who is willing to follow. For this chapter, The Rocketman moves deeper into the world of OUTCAST, where curiosity turns into commitment and there is no clear way back. Part of a 20-film visual series created for The Rocketman. Creative direction & production by SHEF Studio.